Sunday, December 9, 2007

Materi Presentasi 1 - 11

Materi Presentasi Sport Managemen
29 Oktober - 19 November 2007
Program Pasca Sarjana UNJ


Rangkuman Kegiatan Perkuliahan


Materi Presentasi Sport Managemen
27 November - 17 Desember 2007
Program Pasca Sarjana UNJ

Rangkuman Kegiatan Perkuliahan


(==== Maaf waktu belajar anda terganggu, masih dalam pengerjaan!====)

Ujian Akhir Semester : Selasa 18 Desember 2007

INTRODUCTION

Personal information

This course should be as practical as possible. To get a better idea about the students interest id like to ask everyone to introduce himself.

Tell me your

occupation

connection to sport

expectations from this course.

Course outline

29.10. Introduction

30.10. Industry overview

05.11. International approach

06.11. Marketing overview

12.11. Marketing research

13.11. Segment, target and position

19.11. Marketing information systems

20.11. EXAM

Course Outline

26.11. Marketing mix: Product

27.11. Marketing mix: Pricing

03.12. Marketing mix: Placing

04.12. Marketing mix: Promotion

10.12. Media relations

11.12. Endorsement and sponsoring

17.12. Licensing and logos

18.12. FINAL EXAM

Procedure

In every course i will introduce what schould be learned in the following session

All questions in exam and final exam can be solved based on these questions given at the beginnig of each session

Exams

The exams will take place on the 20.11. and on the 18.12.

There will be 10 - 15 questions in every test

Results will hopefully be published within one week depending on the translation time:-)

Literature used

Pitts / Stotlar. Fundamentals of Sport Marketing. Virginia 2007

Mullin / Hardy / Sutton. Sport Marketing (ed. 3). 2007

Helitzer. The Dream Job. Ohio 1999

McDonald / Milne. Cases in Sport Marketing. Sudbury 1999

Pitts. Case Studies in Sport Marketing. Virginia 2003

Shilbury / Quick / Westerbeek. Strategic Sport Marketing. Crows Nest 2003

Milne / McDonald. Sport Marketing. Sudbury 1999


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