Program Pasca Sarjana UNJ
Program Pasca Sarjana UNJ
Rangkuman Kegiatan Perkuliahan
(==== Maaf waktu belajar anda terganggu, masih dalam pengerjaan!====)
Ujian Akhir Semester : Selasa 18 Desember 2007
INTRODUCTION
Personal information
This course should be as practical as possible. To get a better idea about the students interest id like to ask everyone to introduce himself.
Tell me your
•occupation
•connection to sport
•expectations from this course.
Course outline
•29.10. Introduction
•30.10. Industry overview
•05.11. International approach
•06.11. Marketing overview
•12.11. Marketing research
•13.11. Segment, target and position
•19.11. Marketing information systems
•20.11. EXAM
Course Outline
•26.11. Marketing mix: Product
•27.11. Marketing mix: Pricing
•03.12. Marketing mix: Placing
•04.12. Marketing mix: Promotion
•10.12. Media relations
•11.12. Endorsement and sponsoring
•17.12. Licensing and logos
•18.12. FINAL EXAM
Procedure
•In every course i will introduce what schould be learned in the following session
•All questions in exam and final exam can be solved based on these questions given at the beginnig of each session
Exams
•The exams will take place on the 20.11. and on the 18.12.
•There will be 10 - 15 questions in every test
•Results will hopefully be published within one week depending on the translation time:-)
Literature used
•Pitts / Stotlar. Fundamentals of Sport Marketing. Virginia 2007
•Mullin / Hardy / Sutton. Sport Marketing (ed. 3). 2007
•Helitzer. The Dream Job. Ohio 1999
•McDonald / Milne. Cases in Sport Marketing. Sudbury 1999
•Pitts. Case Studies in Sport Marketing. Virginia 2003
•Shilbury / Quick / Westerbeek. Strategic Sport Marketing. Crows Nest 2003
•Milne / McDonald. Sport Marketing. Sudbury 1999
